Description
Topic: Branding and Growing a Modern Legal Practice | NBA-ICLE 2026 COURSES
Venue: Virtual/Online
Course description:
A rigorous, market-facing guide to shaping a brand that signals value, trust, and outcomes. You’ll distill your unique promise, sharpen client signals (results, service, accessibility), and design a 3-message brand framework plus a one-page brand brief. The session culminates in a hands-on exercise to translate branding into concrete client-facing assets and measurable perception shifts. Modules:
1) Brand fundamentals for law firms: positioning, promise, and personality
2) Client value signals: case results, service quality, accessibility
3) Visual and verbal brand consistency (tone, messaging, bios)
4) Channels and content: differentiating through thought leadership and client stories
5) Exercise: craft a 3-message value proposition and a one-page brand brief
Learning outcomes/deliverables:
- A one-page brand brief for your practice
- A 3-message value proposition tailored to a target client segment
- Materials: brand brief template, messaging guide
Date: Oct. 7, 2026
Fee: N20, 000. 00
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